Polar Bear Rain

A bunch of polar bears plummet from the sky to gruesome deaths in the video after the jump. Why are we showing it to you so early on a Wednesday morning then? Because you’re probably headed to an airport later today. And according to Plane Stupid, the UK-based anti-flight (no pun intended) organization behind the disturbing ad, “We wanted to confront people with the impact that short-haul flights have on the climate. We used polar bears because they’re a well understood symbol of the effect that climate change is having on the natural world.”